VARIANT-01®

Variant-01 is an independent design studio partnering with ambitious AI and B2B teams. We work closely with founders to make complex products easier to understand, trust, and choose.

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Variant-01

We work with ambitious companies at moments that matter, helping them turn complex technology into brands and digital experiences that earn attention, build trust, and give them an edge in a crowded market. Built for what's next.

We’ve taken the time to internally review your project and summarized some of our key findings on this document. Here, we will cover notes from our review, goals for this project, pricing, timelines and some relevant projects. The goal is to briefly explain what a partnership with HEX could look like.

Prepared by: Sai Satvik

Prepared for:

Ken Liu

Great technology deserves more than a great product. We built the brands and experiences around it that give people a reason to notice, understand, trust, and choose what you’ve built.

01

Small on purpose

We genuinely take interest in our partner’s products and love to learn the small details that make a company special. We’re not a massive studio and place high priority in building lasting relationships.

02

We're Collaborative

We dont do eco-chambers and single-person Figma files. Most of our work is vetted, scribbled and commented on by other creatives, so you get the full exposure of working with a collaborative studio.

03

We've lead massive revamps

We’ve lead large and complex brand, web and product projects and are comfortable in fast-paced, high pressure environments.

04

We work fast

We're the anti-bloat studio and place high priority on delivering the highest quality output while spending the least amount of time. We move fast, and with clarity, every single time

05

We learn and adapt

We’re always working on new shit for new people. We have learned to learn and quickly adapt based on our project needs.

06

We learn and adapt

We’re always working on new shit for new people. We have learned to learn and quickly adapt based on our project needs.

Past Work

Explore Work Deck

Great technology deserves more than a great product. We built the brands and experiences around it that give people a reason to notice, understand, trust, and choose what you’ve built.

Core Brand + Web

HEX developed our company branding on a tight launch timeline. We had vague, half-baked thoughts and they somehow spun them into a brand we love, in a matter of weeks. They're responsive, boundlessly creative, and easy to collaborate with. I would enthusiastically work with them again.

Dan Robinson

Founder, Detail

Core Brand + Web

Dan Robinson

Founder, Detail

Core Brand + Web

Dan Robinson

Founder, Detail

Core Brand + Web

Dan Robinson

Founder, Detail

Core Brand + Web

Dan Robinson

Founder, Detail

Great technology deserves more than a great product. We built the brands and experiences around it that give people a reason to notice, understand, trust, and choose what you’ve built.

Brand

Moodboarding

1 week

$7.5K

Brand Strategy

Before we launch full-steam into creative work, we develop mood-boards that visually showcase the findings from our brand research phase. This includes references from a wide range of resources, coming together to form cohesive visual systems.

Deliverables:

Brand Research Findings

Messaging / Tone of Voice

Moodboards

The goal here to craft a unique brand narrative and thesis. This phase often involves a lot of open conversation and aggregated insights. We avoid a purely “statistics approach” to brand strategy and like to get in the weeds through thoughtful communication, so we can put our finger on what it is that makes you authentically you.

Deliverables:

3-5 Unique Moodboards

Brand Explorations

1 week

$7.5K

We treat each brand concept as it’s own separate identity and prepare a presentation that begins with a core brand idea, messaging and tone ofvoice. Each brand concept will include it’s own art direction, typography, visual system, and design language. We typically pitch 3 core branddirections to start with. In these explorations, we try a wide range of visual techniques to conceptualize various brand directions.

Deliverables:

Core Brand Presentations

Visual Explorations

Brand Iteration and Revision

1 week

$7.5K

This is where we really nail down the brand. We trim the waste, extend the brand and bring in creatives to take the brand to the next level. Often,these changes are holistic iterations and not "make the colour more sharp". The goal by the end of this stage is to get the develop the brand to it’s final form.

Deliverables:

Illustration

Motion Design

Graphic Design

Logomarks

1 week

$7.5K

We'll spend 1 full week on iterating logomark options and trying out a cohort of ideas. At this stage, we will be much more iterative with a tighter feedback loop in order since Logomarks are traditionally an asset that needs a lot of back and forth in our experience.

Brand Development

2 weeks

$15K

This is the core brand execution that typically involves building out the brand further into specific deliverables that will enable you to use this brand at scale. This process involves involves both producing net new creative assets and documenting + defining existing brand assets.

Deliverables:

Social Media Assets: Defining a collection of social media assets (posts, banners, logos, etc)

Illustration & imagery kit: Documenting a collection of brand artefacts

Visual System: Defining and documenting a visual language

General Brand Usage: Extending usage across different branding touchpoints

Conceptual UI: Exploring opportunities to express the brand through UI and product screens.

Website

Website Design

2 weeks

$15K

This includes design and iteration of a marketing website (up to 10 pages) based on our brand guidelines and design language. We'll create layouts, illustrations + diagrams, animations, iconography, and other design language assets required.

Development

1 week

$7.5K

Here we will develop out final designs in Webflow / Framer / Next JS, set up stylesheets, build out any CMS collections, add a class-naming system (if applicable), and make your website seamless across devices. Also 5 pages.

Extended Assets

Product Design

2 weeks

$15K

Design and iteration of key product flows and interfaces, focused on creating a polished and intuitive user experience aligned with the brand’s visual language.

Deliverables:

Product flows

High-fidelity UI

Reusable components + design system

Merchandise

1 week

$7.5K

Ideation and concept exploration for custom branded merchandise

Deliverables:

Merchandise concepts

Event mockups (booth design, banners, signage)

Internal Branding

Conceptual Sub-brands for external brand materials

Brand Video

1 week

$7.5K

We believe that the coolest brands best come to life with something that truly grabs your attention. At this stage, we will use our brand assets to put together a unique animated launch video to announce the new brand system.

Core Collaborators

Our studio approach allows us to work with a cohort of 3D specialists, animators, illustrators, copywriters and developers to bring that special layerof detail into every project. With that said, we like to keep our team lean and without multiple project managers.

Here we've listed the people that will work on this project. Additional talent may be brought on.

Ayush Soni

Creative Director

Mir Ali Zain

Project Lead

Joel Rosen

Creative Director

Gabriel Foulon

Full-Cycle Designer

Bruce Cao

Full-Cycle Designer

Xchyler Drenith

Full-Cycle Designer

Elena Kudriavtseva

Motion Designer, 3D Designer